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“I know I have gotten off on the wrong foot with many of you and there may even be some of you that do not like me. “Dear Ladies,” the “Palermo letter” began. “This is better than Ecstasy,” the Website gushed. According to the site, she had e-mailed 70 prominent socialites to beg “for acceptance, privacy and forgiveness.” The Website also claimed that the e-mail was being forwarded all over town, with recipients claiming it was “desperate,” “crazy,” “idiotic.” But what angered socialites-or allegedly did so-only excited Socialite Rank, which instantly delivered its own “final verdict”: Olivia Palermo had been officially evicted from the club. The accompanying story claimed that Olivia-“our social climbing heroine of the moment”-had written a letter apologizing for her sycophantic ways. On March 27, the site posted a breathless headline: EXCLUSIVE! OLIVIA PALERMO LOSES HER MIND AND SHOCKS SOCIALITE WORLD. Almost instantly, Socialite Rank turned on Olivia, pelting her with nasty remarks. During Fashion Week in February, Olivia, just 20 years old, sat in the front row of so many Bryant Park shows that she became known as a potential threat to Tinsley, the reigning princess. At first she was warmly received, but gradually she began to offend.
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And what made it more eerie-like the voice of a Bitch God bellowing from the heavens-was that no one knew who was speaking: The Rankers hid behind their anonymity, as did the commenters who wrote in with their own harsh judgments.Īs Socialite Rank gained prominence, it found its ultimate target in Olivia Palermo, a wide-eyed New School student who had hit the charity circuit in tight dresses and loose ringlets around the time of the site’s launch. Several socialites were mocked and ruined, others smeared with rumors of cocaine abuse.
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And your ranking is on the line!” In the year since it appeared, Socialite Rank manipulated the city’s gossip cycle, elevated unknown women to unlikely prominence, and gained thousands of readers, who filled the comment boards with catty and frequently venomous remarks. “Next time you think about skipping that certain gala, wearing that unknown designer, dating some weird band member, beware,” it warned. The Website took an ominous tone from the start. 1 girl was Tinsley Mortimer, a Virginia rug salesman’s daughter who had married into New York society. Each fortnight, the Website released a “Social Elite Power Ranking,” scoring the women on their personal style, public appearances, and publicity efforts.
#Young socialite code
The publisher of the letter was, a mysterious Website that appeared on April 24, 2006, declaring itself unofficial judge, jury, and executioner of 10021-the Zip Code of upper Park Avenue and Fifth, and the home of many young women who appear on the charity-ball circuit. There was just one catch: According to a complaint filed last week with the Manhattan district attorney’s office, the letter was a fake. A bombshell of preening and aspiration, it set off a war between an aging princess and the girl who threatened to snatch her crown. It was the perfect letter-if the goal was to blow up New York society.